Share messages and content that resonates with your audience. Are they going to feel strongly, “I agree with that!” or “I strongly disagree with that!” when you share your message? Those are the types of messages you should be sharing. Sometimes your audience needs to know more about you and sharing your passion can should be part of your social media campaign. From the name of your Facebook Page, to your advertising, to the content you share. Everything should resonate in one way or another with your audience. An important thing to remember is to make sure your audience knows there’s a person behind the business page and not a robot. Sharing content that you strongly align with or content that you find funny with your audience will help you grow. When you can create content that builds passion, your audience will come.
Some types of content that you should share:
- Inspirational videos
- Current events