Establishing a digital marketing strategy is critical. Digital marketing refers to any online marketing efforts or assets. Social media marketing or search engine optimization (SEO) are a few great examples of digital marketing—they help introduce people to your company and convince them to buy. 

Social media is a great way for businesses to build their brand awareness and increasing sales. A social media marketing campaign can feature on any social media platforms, depending on your target audience and their platform preferences. A few suggested platforms include Facebook, Instagram, and Yelp because of their massive interactive platform. 

Nowadays, everyone starts their search for a new product or service by going online. Most of the time when people search something in Google, they don’t click past the first page so it becomes a competition for businesses to fight for the spots. SEO is the process of improving your website so that it ranks highly in search engine results for keywords and phrases related to your business. The goal for SEO is to direct more traffic to your website so more customers will discover the products or services that your business offers.