Without engagement, social media is just media. Social media engagement is a measure of how people are interacting with your social media accounts and content. It measures likes, comments, shares, saves, clicks, and etc. People love seeing (and sharing) positive interactions between brands and real people. Your customers expect you to engage, as well, particularly when it comes to providing support. So here are a few tips to increase your engagement on your social media pages.
Just interact. Interacting with your users not only will shape your business into a customer-centric image, but it can also help you increase sales. Like mentioned before, people want to see brands be more like people. There shouldn’t be a barrier between the business and its customers. By engaging with online users, many can see that the business does really well with its customer service and would be more encouraged to visit your other social media and sites.
Timing is very important. Using your analytics tools will help you understand when users are most active throughout the day and that time of the day is the perfect opportunity to start engaging with users. Your page will gain more recognition as you crack jokes or showing quality support to those who have concerns.