Once you have completed setting up your social media pages, the next step is to think about the content you will need to post to attract users. Taking photos for your content is hard because they greatly affect the way your business is being displayed on social media. In order to display the perfect image to your customers it is necessary to keep three main strategies in mind.
In order for your image to have high quality, great positioning and lighting, it need to be set with intention. You want your lighting and angle of your subject matter to reflect specifically what you want to convey to your audience. This is especially important in the customer goods industry where your business is based on consistently appealing to new customers. For example, if you are selling roses you want to show customers bright images of your product focusing on a top angle of the product in order to emphasize quality.
Some recommended tips:
- When you are taking a photo of your menu, make sure it is being taken in bird's-eye view.
- To make the most of multiple subjects, shoot them in groups of three, creating triangles.
- Everything has a good and bad side, so take photos from every angle.
- Don't be afraid to edit your photos.