Your bio sets the stage for your brand presence on the platform. You only have 150 characters to sum up what your business stands for, so it’s perfectly reasonable to overthink it. It is optimal to have your logo or brand name as your profile pic. Your bio should be the place where you provide only the important company information like physical location and its contacts. 

Your bio could just be as plain as just your brand mission or adding emojis to express your brand personality. Either way, formatting is still important; many business pages use line breaks to style into a list format. Having a clear format will allow users to read and process the information easily.

A website that I would recommend using when formatting your bio is Insta-Space, the link will be on the right column. All you have to do is type your information and where you want to line break onto the next row. At last, you just need to click Convert It and Copy Text.